to do only one event, we only chose what worked
the best for everyone. Generally Ibiza has become
more underground and it makes sense to make our
Gran Finale with underground artists.
Please describe IMS in 3 words.
It's "Back to Business" this is our phrase. Ibiza
is a party island but there is a huge amount
of business to be done behind the scenes to
make it happen. People dealing with social
media, promotions, flights, hotels, bookings.
N&D MAGAZINE | DAY • AÑO X | MAYO/MAY 2016 • ESPAÑOL • ENGLISH
Huge amounts paid to DJ and big risks. Once
someone said:" It's called the music business
for one reason, because it's 80% business and
20% music". I strongly believe that.
Are you NIGHT or DAY?
I wish I was a DAY person but I'm definitely
a NIGHT person, I work better at night... Now
I'm tr ying my best, after so many years, to
become a day person, it's difficult but not
impossible!
M AY 2 5 - 2 7 , 2 0 1 6
HARD ROCK HOTEL IBIZA
PHOTO BY JAMES ALEXANDER CHAPMAN
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