Publicidad
%&
ÃÃ %HLPÃ 8PVFKDOWHQÃ YRQÃ HLQHU
.RFKVWHOOHÃDXIÃHLQHÃDQGHUHÃZLUGÃLQ
GHUÃ7LPHUDQ]HLJHÃLPPHUÃGHUÃDNWXHOOH
7LPHUZHUWÃGHUÃMHZHLOLJHQÃ.RFKVWHOOH
GDUJHVWHOOWÃ'LHÃGXUFKÃGHQÃ%HQXW]HU
HLQJHVWHOOWHQÃ 7LPHUÃ DQGHUHU
.RFKVWHOOHQÃEOHLEHQÃDEHUÃDNWLY
ÃÃ 'DVÃ ZHLWHUHÃ (LQVWHOOYHUKDOWHQ
HQWVSULFKWÃ GHPÃ 67$1'$/21(
7,0(5Ã =XPÃ (UK|KHQÃ GHU
HLQJHVWHOOWHQÃ =HLWÃ PXVVÃ MHGRFKÃ GLH
3/867DVWHÃ GHUÃ EHWURIIHQHQ
.RFKVWHOOHÃYHUZHQGHWÃZHUGHQ
ÃÃ1DFKÃ$EODXIÃGHVÃ7LPHUVÃHUIROJWÃHLQ
DNXVWLVFKHVÃ6LJQDOÃGLHÃ7LPHUDQ]HLJH
]HLJWÃVWDWLVFKô´ÃÃGLHÃ]XJHK|ULJH
7LPHU.RFKVWHOOHQ/('ÃEOLQNWÃ'LH
SURJUDPPLHUWHÃ .RFKVWHOOHÃ ZLUG
DEJHVFKDOWHWÃ XQGÃ HVÃ ZLUGÃ HLQÃ ´+´
ZHQQÃVLHÃKHL‰ÃLVWÃRGHUÃGHUÃ%DONHQÃLQ
GHUÃ .RFKVWHOOHQDQ]HLJHÃ DQJH]HLJW
'DVÃ DNXVWLVFKHÃ 6LJQDOÃ XQGÃ GDV
EOLQNHQÃGHUÃ7LPHU.RFKVWHOOHQÃ/('
ZLUG
ÃÃDXWRPDWLVFKÃQDFKÃ!Ã0LQXWHQÃXQG
RGHU
ÃÃGXUFKÃ%HWlWLJXQJÃHLQHUÃEHOLHELJHQ
7DVWHÃEHHQGHW
'LHÃ7LPHUDQ]HLJHÃHUOLVFKW
ÃÃ 'DVÃ *UXQGYHUKDOWHQÃ GHVÃ7LPHUV
HQWVSULFKWÃ GHPÃ XQWHUÃ ´(LHUXKU
6 W D Q G $ O R Q H 7 L P H U ´
EHVFKULHEHQHQÃ9HUKDOWHQ
&4
RWUDÃ ]RQDÃ HOÃ GLVSOD\Ã GHO
WHPSRUL]DGRUÃPRVWUDUiÃHOÃYDORUÃGHO
WHPSRUL]DGRUÃTXHÃHVWiÃDVRFLDGRÃDÃOD
]RQDÃ
/RVÃ
WHPSRUL]DGRUHV
SURJUDPDGRVÃ SDUDÃ FDGDÃ ]RQDÃ GH
FRFFLyQÃ SHUPDQHFHQÃ LJXDOPHQWH
KDELOLWDGRV
ÃÃ 8OWHULRUHVÃ FRPSRUWDPLHQWRVÃ GHO
WHPSRUL]DGRUÃ FRUUHVSRQGHQÃ D
DTXpOORVÃ GHOÃ WHPSRUL]DGRU
DXWyQRPRÃ3DUDÃLQFUHPHQWDUÃHOÃYDORU
GHEHUià SUHVLRQDUVHà ODà WHFODà GH
VHOHFFLyQÃWHPSRUL]DGRU
ÃÃ (OÃ FXPSOLPLHQWRÃ GHOÃ ODSVRÃ HV
QRWLILFDGRÃ PHGLDQWHÃ XQDÃ VHxDO
DF~VWLFDÃ\ÃODÃDSDULFLyQÃGHôμÃHQ
HOÃGLVSOD\ÃPLHQWUDVÃTXHÃHOÃ/('ÃGH
ODÃ ]RQDÃ GHÃ FRFFLyQÃ DVLJQDGDÃ DO
WHPSRUL]DGRUà FRPHQ]DUià D
FHQWHOOHDUÃ /DÃ ]RQDÃ GHÃ FRFFLyQÃ VH
DSDJDUià \à DSDUHFHUià XQDà ´+μà HQ
FDVRÃ GHÃ TXHÃ ODÃ ]RQDÃ ´TXHPHμ0Ã HQ
FDVRÃFRQWUDULRÃHOÃGLVSOD\ÃGHÃODÃ]RQD
PRVWUDUiÃXQÃJXLyQ
6HÃLQWHUUXPSLUiQÃODÃVHxDOÃVRQRUDÃ\
HOÃFHQWHOOHRÃGHOÃGLVSOD\
ÃÃ $XWRPiWLFDPHQWHÃ GHVSXpVÃ GHÃ !
PLQXWRV
ÃÃ$FFLRQDQGRÃXQDÃGHÃODVÃWHFODV
(OÃ GLVSOD\Ã GHOÃ WHPSRUL]DGRUÃ VH
DSDJD
ÃÃ/DVÃIXQFLRQHVÃGHÃEDVHÃVRQÃDQiORJDV
DÃ DTXpOODVÃ GHOÃ WHPSRUL]DGRU
DXWyQRPR
/-
PHWÃGLHÃ]RQHÃYHUERQGHQÃLVÃ'HÃYRRU
HONHÃ NRRN]RQHÃ JHSURJUDPPHHUGH
WLPHUVÃEOLMYHQÃZHOÃJHDFWLYHHUG
ÃÃ'HÃWLPHUÃJHGUDDJWÃ]LFKÃYHUGHUÃQHW
DOVÃ GHÃ DXWRQRPHÃ WLPHUÃ 2PÃ GH
ZDDUGHÃ WHÃ YHUKRJHQÃ PRHWÃ GH
VHOHFWLHWRHWVÃYDQÃGHÃWLPHUÃZRUGHQ
JHEUXLNW
ÃÃ+HWÃYHUVWULMNHQÃYDQÃGHÃWLMGÃZRUGW
DDQJHJHYHQÃGRRUÃHHQÃJHOXLGVVLJQDDO
HQà GRRUà KHWà V\PERROà ´μà RSà KHW
GLVSOD\ÃGHÃ/('ÃYDQÃGHÃNRRN]RQH
GLHÃ DDQÃ GHÃ WLPHUÃ LVÃ WRHJHZH]HQ
NQLSSHUWÃ 'HÃ NRRN]RQHÃ ZRUGW
XLWJHVFKDNHOGÃHQÃHUÃZRUGWÃHHQô+μ
JHWRRQGÃ DOVÃ GHÃ ]RQHÃ ´ZDUPÃ LVμ
$QGHUVÃ WRRQWÃ KHWÃ GLVSOD\Ã YDQÃ GH
]RQHÃHHQÃVWUHHSMH
+HWÃJHOXLGVVLJQDDOÃHQÃKHWÃNQLSSHUHQ
YDQÃ KHWÃ GLVSOD\Ã ZRUGHQ
RQGHUEURNHQ
ÃÃDXWRPDWLVFKÃQDÃ!ÃPLQXWHQ
ÃÃ GRRUÃ RSÃ ppQÃ YDQÃ GHÃ WRHWVHQÃ WH
GUXNNHQ
+HWÃGLVSOD\ÃYDQÃGHÃWLPHUÃJDDWÃXLW
ÃÃ'HÃEDVLVIXQFWLHVÃNRPHQÃRYHUHHQ
PHWÃ GHÃ EHVFKULMYLQJÃ YDQÃ GH
DXWRQRPHÃWLPHU
36
15
WHPSRUL]DGRUÃ PRVWUDÃ RÃ YDORUÃ GR
WHPSRUL]DGRUÃDVVRFLDGRÃjÃ]RQDÃ1R
HQWDQWRÃ RVÃ WHPSRUL]DGRUHV
SURJUDPDGRVÃ SDUDÃ FDGDÃ ]RQDÃ GH
FR]HGXUDÃSHUPDQHFHPÃDFWLYRV
ÃÃ 3RVWHULRUHVÃ FRPSRUWDPHQWRVÃ GR
WHPSRUL]DGRUÃFRUUHVSRQGHPÃDRVÃGR
WHPSRUL]DGRUÃ DXWyQRPRÃ 3DUD
DXPHQWDUÃRÃYDORUÃGHYHÃXWLOL]DUVH
DÃ WHFODÃ GHÃ VHOHFomRÃ GR
WHPSRUL]DGRU
ÃÃ4XDQGRÃRÃWHPSRÃWLYHUÃGHFRUULGR
RXYHVHÃXPÃVLQDOÃVRQRURÃHÃQRÃYLVRU
DSDUHFHôμÃRÃ/('ÃGDÃ]RQDÃGH
FR]HGXUDÃ
DWULEXtGDÃ
WHPSRUL]DGRUÃFRPHoDÃDÃSLVFDUÃ$
]RQDÃGHÃFR]HGXUDÃpÃGHVDFWLYDGDÃH
DSDUHFHà XPà ´+μà VHà Dà ]RQD
´DTXHFHUμ0ÃFDVRÃFRQWUiULRÃRÃYLVRU
GDÃ]RQDÃPRVWUDÃXPÃWUDoR
2Ã VLQDOÃ VRQRURÃ HÃ RÃ YLVRU
LQWHUPLWHQWHÃVHUmRÃLQWHUURPSLGRV
ÃÃ$XWRPDWLFDPHQWHÃDSyVÃ!ÃPLQXWRV
ÃÃ$FFLRQDQGRÃXPDÃGDVÃWHFODV
2ÃYLVRUÃGRÃWHPSRUL]DGRUÃDSDJDVH
ÃÃ$VÃ IXQFLRQDOLGDGHVÃ GHÃ EDVHÃ VmR
LGrQWLFDVà jà GHVFULomRà GR
WHPSRUL]DGRUÃDXWyQRPR
DR
Publicidad
